Grand Asian University stands as a bea
BBA
Scheme of Studies for BBA
Duration: 4 years (Semesters) Total Credit Hours: 126
| Course Code | Course Title | Credit Hours | Course Type |
|---|---|---|---|
| Semester I | |||
| ENG-501 | Functional English | 3 | GEC |
| SOC-501 | Introduction to Sociology | 2 | GEC |
| BBA-540 | Introduction to Business | 3 | Major |
| HIS-501 | Introduction to History | 2 | GEC |
| ICT-501 | Introduction to Computer Application | 3 | GEC |
| ICP-501 | Ideology and Constitution | 2 | GEC |
| Total Credit Hours | 15 | ||
| Semester II | |||
| ENG-502 | Expository Writing | 3 | GEC |
| BBA-532 | Financial Accounting-I | 3 | Major |
| ISL-501 | Islamic Studies | 2 | GEC |
| ES-501 | Environmental Sciences | 3 | GEC |
| BBA-502 | Principles of Management | 3 | Major |
| ENT-501 | Entrepreneurship | 2 | GEC |
| CCE-501 | Civics & Community Engagement | 2 | GEC |
| Total Credit Hours | 18 | ||
| Semester III | |||
| BBA-551 | Principles of Micro Economics | 3 | Interdisciplinary |
| QRE-101 | Quantitative Reasoning-1 | 3 | GEC |
| BBA-543 | Business Communication | 3 | Major |
| BBA-511 | Principles of Marketing | 3 | Major |
| BBA-533 | Financial Accounting-II | 3 | Major |
| BBA-521 | Fundamentals of Business Finance | 3 | Major |
| Total Credit Hours | 18 | ||
| Semester IV | |||
| QRE-102 | Quantitative Reasoning-ll | 3 | GEC |
| BBA-512 | Marketing Management | 3 | Major |
| BBA-552 | Principles of Macro Economics | 3 | Interdisciplinary |
| BBA-503 | Human Resource Management | 3 | Major |
| BBA-542 | Business Law | 3 | Interdisciplinary |
| THQ-501 | Translation of Holy Quran | 0 | Compulsory |
| Total Credit Hours | 15 | ||
| Semester V | |||
| BBA-646 | International Business | 3 | Major |
| BBA-662 | Management Information System | 3 | Interdisciplinary |
| BBA-622 | Managerial Finance | 3 | Major |
| BBA-616 | Strategic Marketing | 3 | Major |
| BBA-607 | Organizational Behavior | 3 | Major |
| Total Credit Hours | 15 | ||
| Semester VI | |||
| BBA-653 | Managerial Economics | 3 | Interdisciplinary |
| BBA-647 | Business Ethics | 3 | Major |
| BBA-605 | Total Quality Management | 3 | Major |
| BBA-613 | Consumer Behavior | 3 | Major |
| Internship | 3 | Compulsory | |
| Total Credit Hours | 15 | ||
| Semester VII | |||
| BBA-644 | Business Research Methods | 3 | Interdisciplinary |
| BBA-606 | Leadership & Team Management | 3 | Major |
| Semester project | 3 | Major | |
| Specialization I | 3 | Major | |
| Specialization II | 3 | Major | |
| Total Credit Hours | 15 | ||
| Semester VIII | |||
| BBA-604 | Strategic Management | 3 | Major |
| BBA-625 | Corporate Governance | 3 | Major |
| Specialization III | 3 | Major | |
| Specialization IV | 3 | Major | |
| Specialization V | 3 | Major | |
| Total Credit Hours | 15 | ||
Areas of Specialization
Finance
| Course Code | Course Title | Credit Hours |
|---|---|---|
| FIN-681 | International Finance | 3 |
| FIN-682 | Financial & Regulatory Institutions | 3 |
| FIN-683 | Security Analysis and Portfolio Management | 3 |
| FIN-684 | Financial Risk Management | 3 |
| FIN-685 | Financial Statement Analysis | 3 |
| FIN-686 | Corporate Finance | 3 |
Marketing
| Course Code | Course Title | Credit Hours |
|---|---|---|
| MKT-690 | International Marketing | 3 |
| MKT-691 | Services Marketing | 3 |
| MKT-692 | Advertising | 3 |
| MKT-693 | Brand Management | 3 |
| MKT-694 | Sales Management | 3 |
Supply Chain Management
| Course Code | Course Title | Credit Hours |
|---|---|---|
| OSC-601 | Material Management in Supply Chain | 3 |
| OSC-602 | Supply Chain Design | 3 |
| OSC-603 | Supply Chains Quality Management | 3 |
| OSC-604 | Supply Chain Performance | 3 |
| OSC-605 | Supply Chain Management / Geography | 3 |
Information Technology
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BMI-601 | Computer Application | 3 |
| BMI-602 | Data Warehouse | 3 |
| BMI-603 | E-business | 3 |
| BMI-604 | Enterprise Resource Planning (ERP) | 3 |
| BMI-605 | Human Resource Information System | 3 |
| BMI-606 | IT Project Management | 3 |
| MIS-607 | Management Information System | 3 |
| BMI-607 | Systems Analysis & Design (SAD) | 3 |
| BMI-608 | Artificial Intelligence | 3 |
| BMI-609 | Emerging Trends in IT | 3 |
Entrepreneurship
| Course Code | Course Title | Credit Hours |
|---|---|---|
| ENT-601 | New Product Development | 3 |
| ENT-602 | Business Development | 3 |
| ENT-603 | Social Entrepreneurship / Factual Entrepreneurship | 3 |
| ENT-604 | Entrepreneurship | 3 |
| ENT-605 | Family Business Management | 3 |
Human Resource Management
| Course Code | Course Title | Credit Hours |
|---|---|---|
| HRM-602 | Training and Development | 3 |
| HRM-603 | Strategic Human Resource Management | 3 |
| HRM-604 | Organizational Development | 3 |
| HRM-605 | Change Management | 3 |
| HRM-607 | Compensation and Reward Management | 3 |
Administration
For admission block
News & Events Block
News & Events
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Grand Asian University Sialkot taken a
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Inger Mette (International speaker fro
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H.E Mr.
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Grand Asian University Sialkot signed MOU with Azerbaijan University, Azerbaijan for students and faculty exchange program and joint research.
Dr. Jehanzaib Islam (Director BOG, Grand Asian University) visited Azerbaijan University and met Mr. Yusif Gasimov (Vice Rector, Azerbaijan University) and discussed on mutual collaboration in terms of research...
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Welcome to the International Conference on Climate Change, a groundbreaking event set to take place at Grand Asian University in Sialkot, Pakistan. Climate change is one of the most critical challenges of our time, affecting ecosystems, economies, and societies worldwide. The urgency to address this global issue has never been more apparent, making this conference a vital platform for collaboration, knowledge exchange, and innovation.
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