Department of
Program description
The Associate Degree Program in international Sales and Marketing has been designed for candidates having 12-years education who want to develop knowledge of working in a sales and marketing business in the local & global marketplace; demonstrate an understanding of the basics of marketing and supply chain management; develop the skills to understand and implement business plans; enhance the skills necessary to formulate and plan selling the products; and understand the promotion and delivery of products or services as a key element in response to customer requirements. The graduates of the proposed program are expected to be self-employed or employed by public enterprises and private corporations at entry level jobs in marketing, procurement and sales/ distribution departments.
Salient Features
- Equivalent to BA/ BSc/ B.Com/ 14 years Education
- Semester System (4-Semester, 2-Years)
- 65 credit hours
- Courses designed to develop student’s communication, interpersonal, analytical and specialized occupational skills.
- Dynamic approach in course designing through industry coordination
- Affordable fee structure
- A gateway to the regular 4 years bachelors programs
Program Objective
- To develop knowledge of setting up and operating a marketing business in the local & global marketplace.
- To enable students to demonstrate an understanding of the basics of marketing and supply chain management.
- To develop skill and build capacity in the field of sales and marketing
- To develop the skills to understand, develop and implement business plans, select, train, compensate, lead and motivate a successful sales team.
- Enhance the skills necessary to formulate and plan marketing strategies aligned with business objectives.
- Understand the promotion and delivery of products or services as a key strategic element in response to customer requirements
Scheme of study
Year 1
Semester I
| Course Code | Course Title | Category | Credit Hour | Pre-Requisite |
|---|---|---|---|---|
| MGT-601 | Introduction to Business | 3 | 3(3-0) | No |
| ENG-602 | English I | 1 | 3(3-0) | No |
| MGT-603 | Principles OF Marketing | 3 | 3(3-0) | No |
| ECO-604 | Principles of Micro Economics | 1 | 3(3-0) | No |
| MGT-605 | Introduction of Computer Application | 1 | 3(3-0) | No |
| MGT-606 | Business Mathematics | 3 | 3(3-0) | No |
| Total | CH:18 | |||
Year 1
Semester II
| Course Code | Course Title | Category | Credit Hour | Pre-Requisite |
|---|---|---|---|---|
| ENG-607 | English II | 1 | 3(3-0) | ENG-602 |
| PSY-608 | Introduction of Psychology | 1 | 3(3-0) | No |
| MGT-609 | Principles OF Management | 3 | 3(3-0) | No |
| STAT-610 | Business Statistics | 3 | 3(3-0) | No |
| MGT-611 | Financial Accounting I | 3 | 3(3-0) | No |
| ISL-612 | Islamic Studies | 1 | 2(2-0) | No |
| Total | CH:17 | |||
Year 2
Semester III
| Course Code | Course Title | Category | Credit Hour | Pre-Requisite |
|---|---|---|---|---|
| MGT-682 | Social Media Marketing | 4 | 3(3-0) | MGT-603 |
| MGT-623 | International Business | 3 | 3(3-0) | No |
| MGT-625 | Business Law | 3 | 3(3-0) | No |
| MGT-27 | Production and Operational Management | 3 | 3(3-0) | No |
| MGT-619 | Business Finances | 3 | 3(2-0) | No |
| Total | CH:15 | |||
Year 2
Semester IV
| Course Code | Course Title | Category | Credit Hour | Pre-Requisite |
|---|---|---|---|---|
| MKT-647 | International Marketing | – | 3(3-0) | No |
| MGT-649 | Sales Management | – | 3(3-0) | No |
| MGT-684 | Ecommerce | – | 3(3-0) | No |
| MGT-629 | Entrepreneurship | – | 3(3-0) | No |
| MGT-637 | Smester Project | – | 3(3-0) | No |
| MGT-634 | Internship | – | Pass/fail | No |
| Total | CH:15 | |||
TOTAL CREDIT HOURS: 65
Structure
- Total numbers of Credit hours [65]
- Duration [2 years]
- Semester duration [16 weeks]
- Semesters [4]
- Course Load per Semester [15-18 Cr hr]
- Number of courses per semester [5-6]
EMPOWERING LEADERS OF TOMORROW
Building a community of lifelong learners and champions of success
GAUS an extraordinary place for learning, discovery and transformation. Here, you have the freedom to ask questions, challenge the ordinary and spark innovation. We seek out bright and curious minds with revolutionary ideas to create an empowering community of leaders and change-makers read more…
